From the studio.
Updates, behind-the-scenes stories, and the occasional guide.
We write when we have something worth sharing.
Yellow leaves, brown tips, drooping stems: a real guide to reading your plants
Your plant is trying to tell you something, but Google gives you ten conflicting answers. Here's how to figure out what's actually wrong.
Mixed signals, decoded: what hot-and-cold texting actually tells you
Enthusiastic on Monday, one-word replies by Friday. Mixed signals feel like a puzzle about you, but they're usually a pattern about them. Here's how to read hot-and-cold texting.
Ice cubes, misting, and other plant watering myths that quietly hurt your plants
Some of the most repeated plant care advice online is quietly working against you. Here are the watering myths worth unlearning, and what actually works.
Why texts are so easy to misread (and how to tell what someone really means)
You've read the message nine times and you're still not sure. Texting strips out most of the signal, and we fill the gap with our worst guess. Here's how to read what's actually being said.
Our second app is live. Un.hidden reads between the lines.
Un.hidden is live on the iOS App Store. Paste any message and see what's really being said: the emotional subtext, the power dynamics, and what to say next.
How to know when your plant actually needs repotting (and what changes after you do)
Do it too often and you stress the plant; wait too long and it strangles itself. Here's how to read the signs, and why your watering routine has to change after.
Why your plant app keeps telling you to water at the wrong time
You followed the schedule, did everything right, and your monstera still drooped. The problem isn't you. Most plant apps ignore weather, light, and context.
We just launched our first app. Here's what Leaf.Wise does differently.
Leaf.Wise is live. A plant care app that checks the weather before telling you to water, remembers your care history, and has an AI companion that knows your garden.
Leaf.Wise launches July 20
We have a date. Leaf.Wise, our first Superapp, arrives free on the iOS App Store on July 20. Here's what's coming, and how to be ready on day one.
The third Superapp: the need behind Stock.ed
A forgotten bag of spinach, a duplicate jar, a "what's for dinner" with no good answer. The quiet, weekly waste in the back of the fridge is the need behind Stock.ed.
The second Superapp: the need behind Un.hidden
The gap between what people say and what they mean. Here's the need that led us to Un.hidden, and why it's the most careful thing we've tried to build.
The first Superapp: why we built Leaf.Wise
Every Superapp starts with a need we couldn't shake. For Leaf.Wise it was simple and a little embarrassing: we kept killing plants we genuinely cared about.
Why we're building small, focused apps in a world of super-apps
Most apps try to do everything and end up doing nothing well. We're taking the opposite approach: single-purpose tools built with depth, not breadth.
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