Indie product studio

Small apps with superpowers.

We take familiar, everyday frustrations and build small apps that solve them surprisingly well. Our first superpower: knowing when your plants don't need water.Our second superpower: reading what people actually mean.Our third superpower: turning your fridge into dinner.

Live

Leafwise

The plant app that knows when not to water.

Rain-aware, context-driven care.
Coming soon

Unhidden

Read between the lines.

Decodes hidden meaning.
Coming soon

Stocked

Know what you have. Cook what you can.

Finds dinner in what you already have.
Indie studio · No ads, no tracking · Real people behind every app
Our apps

Every app starts with a real problem and gets one superpower to solve it.

Live

Leafwise

The plant app that knows when not to water.

Identify plants from photos, get smart watering advice based on weather and soil, diagnose problems with context, and grow Leafy, your virtual plant companion.

Rain-aware, context-driven care.
Learn more
Coming soon

Unhidden

Read between the lines.

Paste any message and see what's really being said. Unhidden decodes the emotional subtext, power dynamics, and hidden meaning behind texts.

Decodes hidden meaning.
Coming soon

Stocked

Know what you have. Cook what you can.

Track what's in your fridge, freezer, and pantry. Get recipe suggestions ranked by what expires first, and a grocery list that knows what you already have.

Finds dinner in what you already have.
Privacy & trust

Your data, your call.

Our apps use photos, location, and activity data to power features. Never for tracking. We collect only what's needed and explain every permission in plain language.

How we build

Useful doesn't have to feel boring.

We build tools you'll actually keep. Practical enough for daily use, playful enough to enjoy, and honest enough to trust.

01

Useful first

Every app earns its place on your home screen by solving a real, everyday problem.

02

Playful by design

Practical tools can still feel warm, delightful, and a little bit magical.

03

Transparent with data

We collect only what's needed and explain why, in plain language.

04

No dark patterns

No confusing trials. No fake certainty. No tricks to keep you tapping.

05

AI should explain itself

When an app makes a recommendation, it tells you the reasoning behind it.

06

Small tools, big magic

The smallest tool can still feel magical when it's thoughtful and well made.

Stay in the loop

Be the first to know when the next app drops.

We only email when we have something worth sharing. Just new apps, beta invites, and the occasional behind-the-scenes update.

You're on the list. We'll be in touch when there's something to share.